Overview
Our design thinking approach is focused on users at every step of their decision journey. We strive to offer shopping experiences that are delightful, seamless, quick, secure, consistent, convenient, and personalized. Our CX experts see your business through the eyes of your customers.
Every $1 invested in UX brings $100 in return
If users find the layout or interaction of a website shabby
Seamless experience across all devices
CX → UX → UI
CX → UX → UI and importance
01
Attracting New CustomersQuality UI design will encourage customers to engage more on our site. It can be play as a differentiator for any brand i.e. make it stand out and get people to interact with your brand.
02
Enhanced Customer LoyaltyIf customers are happy and delighted with their buying experience, they will become loyal advocates for your brand and help you expand your market share.
03
Cost SavingA user-friendly, intuitive design can save time, minimize errors, and prove to be cost-effective in the later stages. It also reduces bounce rate and complaints with customer support, which in result reduce the expenses.
04
Higher ConversionsOrganized and easy to use experiences lead to an improved buying journey – which in return leads to higher conversions and customer satisfaction.
What we do?
By understanding buyer personas, we try to create a niche, relevant, and personalized shopping experiences for brands. It is based on market research and actual data about the brand's existing customers.
- Segment audience and contacts
- Allows to focus on the challenges
- Understand business pains
- Give direction for marketing & content
We create brands with design system i.e. guided by clear standards. It provides a convenient, centralized, and evolving map of a brand identity.
- Conducting a visual audit
- Visual design language
- UI/pattern library
- Brand Guideline & Documentation
We follow the customer journey map to go through the stages and how they engage with the brand - be it a product, an online experience, or a purchase experience.
- Provides insightful information
- Highlights gaps or complexities
- Customers journey at the sales funnel
- Helps for sales and marketing
We create flow with users' sentiments, needs, and desires - the context in which they use a product - journey from the entry to a digital store through the decision making i.e., product purchase
- Helps to communicate ideas
- Logical information of the system
- Identify user needs and goals
- Helps to understand system scope, dependencies and deficiencies in it.
We try different tools of prototyping to test the efficiency of design. It gives the ability to test and see if the solutions and decisions made about the product are efficient.
- Low-fidelity or High-fidelity prototypes
- Gives realistic interactions
- Easy to share and get feedback
- Can improve as and when require
We believe visual design is as important as intuitive interactive design for creating a smooth and coherent user experience.
- Understanding brand digital needs
- Follow brand guidelines
- Clear and logical designs
- Better UX and better solutions
Our Experts
Our work in action
- B2C & Marketplace
- UAE
- Consumer Goods
Flowing towards enhanced brand visibility with strategic digital marketing
View Case Study
- B2C
- UAE
- Beauty & Health
Taking Freshness to the Next Level with 43% Increased Mobile Traffic
View Case Study
- B2C
- Middle East
- Consumer Goods
Meeting B2C Marketplace Needs with 27% Boost in AOV
View Case Study
- B2C
- North America
- Fashion and Apparel
Amplifying success for USA's adventure giant with data-driven marketing
View Case StudyFrequently Asked Questions
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