For eCommerce businesses, holidays are the most rewarding time of the year. The golden quarter, however, demands efforts and attention to drive a successful holiday shopping season. In a time when consumers are in a limbo and buying habits are changing with each passing day, marketing strategies need to be agile enough to go with the pivoting flow.
To derive success in an over-competitive digital landscape like ours, businesses need to tighten every string possible, and marketing is one crucial knot that ties the efforts stronger. To help you strive the holiday marketing hustle with ease, we have compiled a 45-point marketing checklist, specifically designed for eCommerce brands.
7 May, 2021 B2B eCommerce is an emerging segment in the digital economy. B2B businesses are leaning towards eCommerce potential and leveraging the convenience of the digital infrastructure. Gone are the days when B2B transactions only took place via physical meetings, cold calling, and pamphlet distributions. B2B buyers have already hopped on the eCommerce bandwagon and conducts nearly 12 online searches before making a purchase. On the other hand, more than 55% of the B2B marketing budgets are utilized to strengthen digital efforts that provide personalized experiences.