19%
5.71%
The Complete Tool Center’ Got a Digital Transformation
We shape our tools afterward the tools shape us
Challenges
- Technical and operational limitations of the existing eCommerce platform
- Outdated UI/UX and old-fashioned design
- Using over forty M1 open source compatible extensions with the new infrastructure
- Revamping the entire mega menu navigation structure to cater to the vast product range
- Replicating the custom-developed features on the new platform seamlessly
- Incorporating Sign-in and Sign-up enhancements
Solution
Krish gave a hearing ear to the challenges faced by the client before the solution implementation. Then, the team brainstormed and formulated a bespoke strategy to cater to these issues that circumferenced store performance, UI/UX, and plans to expand commerce by the client.
The Strategy
Krish’s team of eCommerce enablers devised a well-structured plan to make the migration as seamless as possible. The tailored eCommerce skeleton was the first step to surpassing the above-mentioned hurdles. The team used Weltpixel theme integration to give the online store a new and refreshing look. The next was to migrate the store from Magento open source version 1.9.3.0 to Adobe commerce cloud version 2.4.3. Then, the team suggested integrating analogous extensions for the Magento 2 commerce cloud platform to render a better functional experience for the customers.
The mega menu navigation structure was given a facelift by removing unnecessary links. The custom-developed feature was replicated on the existing platform to the Magento 2 cloud platform via rigorous customization. Finally, ingratiation of Social media Sign-in and Sign-up with Google and Facebook were enabled to enhance the customer experience further.
Technology
Mobile First Design
Client Speaks
John Chartres
Website & Digital Marketing ManagerWe were elated to see our new website. Working alongside the Krish Team was a refreshing experience, and we loved how they handled technical and non-technical challenges. The communication was seamless, and they were always ready to listen to us. So far, so good, and we look forward to future enhancements. We would love to work with Krish in the coming years.
Result
Migration from Magento 1 to Magento 2 cloud platform was the appropriate eCommerce solution for Toolmart. Krish’s team understood the need to deliver an eCommerce infrastructure for Toolmart that catered to its niche industry, huge customer base, and massive product catalog. The results so far evolve around better audience reach, an increase in the average order value, and better ROI for the client. Also, the website's performance has drastically improved, including an improved page load speed. The client is looking forward to better commerce.
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