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Creating Happy Memories for Kids Leveraging Unified Digital Commerce
Fantasy World Toys started its operations in Kuwait on April 28, 1996. It has become the pioneer in the toy industry in importing the finest of toys from across the world and retailing them in Kuwait. In addition, it became the region's first to introduce an upscale US-designed toy store concept. It stepped into the online shopping world in 2018 by delivering toys in Kuwait from its 6 physical stores. Fantasy World Toys’ stores feature a vast array of premium toy brands. However, despite its enormous popularity, it faced obstacles like inventory management and on time delivery while operating its estore. Hence, it reached out to Krish to revamp and enhance its eStore for a better in-digital-store experience.
"Toys are not merely playthings. Toys form the building blocks for our child's future."
Challenges
- Migration from Magento Community 2.1 to Adobe Commerce Enterprise 2.4
- The whole website needed a revamp for a better UI/UX and shopping experience
- Centralized Inventory Management for fulfillment efficiency and improving customer experience
- Requirement of a unified cart design for multiple delivery options
- Adding omnichannel capabilities to enhance user experience and backend operations
- Additional Payment Gateways integration for ease of use
- Replace the Native App with a Hybrid App
- eStore Mobile App Performance Optimisation
Solution
Other than the vast physical presence of Fantasy World Toys amongst kids and adults alike in Kuwait, they were operating digitally via an eCommerce store previously built on Magento Community 2.1. It needed an up-to-date digital commerce platform to refurbish outdated codes, streamline operations, and combine physical and digital operations tocompletely rejuvenate the user experience. With Adobe Commerce’s next-gen platform capabilities, we proposed a custom solution that involved building a modern, responsive, and user-friendly eCommerce platform that could offer a seamless and engaging customer experience. Also, a kiosk was added in their stores, providing the customers with self-checkout and browsing facilities. The Magento technocrats at Krish followed a carefully strategized commerce plan to help them overcome all the prevailing issues seamlessly.
The Strategy
For a superior CX and enhanced performance, Krish seamlessly migrated Fantasy World Toys from Magento Community 2.1 to Adobe Commerce Enterprise Version 2.4. We leveraged Adobe Commerce for its services, ranging from an eCommerce platform to enhancing performance and creating a personalized customer experience. Each of the functionalities and features was seamlessly integrated, rendering greater flexibility and agility to the operational side of the business.
We updated their website with a new competitive layout with engaging elements and other key enhancements. In addition, the eCommerce store was made compatible to take Click and Collect and Express Delivery orders with the added convenience of 1 and 2-hour delivery options. The centralized inventory management made this possible. This new update caters to customers who require fast and efficient delivery services. Furthermore, the Product Display Page(PDP) has also been revamped to include multiple available delivery methods, giving customers the flexibility to choose the best delivery option that suits their needs.
Technology
Mobile App Design
Client Speaks
Yakub Ali Mohammed
Head of ITKrish proved to be a complete package for us. They did an exceptional job with our website. The new look and feel of the store are unique. Krish's team of Magento experts seamlessly migrated our store to Adobe Commerce with utter professionalism and thoroughness. We are all pleased with the final results and look forward to working with Krish in the future.
Result
In this case, this project was unique for Krish. We saw it as a chance to play our part in Adobe Commerce's power to create an essential experience that is essential to give a seamless online shopping journey to the buyers on the website with incredible UI/UX. Post the migration, there was a definite increase in the total number of orders and a 272% growth in the number of overall customers.
Fantasy world Toys is welcoming the change with increased speed on the eStore, improved security and support, and giving customers more relevant experiences. It has also witnessed an improved mobile experience used to cater to the users accessing the web store via mobile. Fantasy World Toys has also been nominated by Krish for the Adobe Rockstar Awards at the Adobe Summit in Las Vegas in 2023 for its unique customer solutions.
Next Case Study
Fantasy World started its operations in Kuwait on April 28, 1996. It has become the pioneer in the toy industry in importing the finest of toys from across the world and retailing them in Kuwait. It became the region's first to introduce an upscale US-designed toy store concept. Since then, Fantasy World Toys ventured into becoming a leader in branded and specialty toys in Kuwait. It has grown to launch six physical retail stores in Kuwait and is considered one of the first choices for the latest, best, and most comprehensive range of toys. However, despite its enormous physical popularity, it faced obstacles while operating its eStore on its previous eCommerce platform. Hence, it reached out to Krish to revamp and enhance its eStore for a better in-digital-store experience.
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