my-binding
North America
B2B | B2C
Adobe Commerce MigrationGrowth SupportSystem Interation
Industrial Goods
mybinding.com
my-binding
  • 25%

  • 18%

  • 12%

  • 35%

MyBinding Strapped Up Its Growth and Performance with Enhanced Commerce

USA’s largest binding equipment retailer
Having experience of more than 30 years, MyBinding is undoubtedly one of the USA’s largest binding and laminating dealers. While the brand had brick-and-mortar stores in Oregon, Washington, Idaho, Utah, California, Nevada, Illinois, and Missouri, with the online store, it wanted to expand digital commerce by reaching a wider audience base. With an increasing client base and the need of a feature-rich eCommerce store, MyBinding chose Krish to upgrade its eStore from Magento 1 to Magento 2.

The mind defines, decides, doubts and divides - only the heart truly binds.

Rasheed Ogunlaru

Challenges

Collecting The Splattered Papers
  • Bringing eCommerce enhancements for the increasing footfall
  • Improving checkout flows to boost engagement and retention
  • Mapping and managing codebase to eliminate performance disruptions
  • Enhancing UI & UX to cater to better customer experience
  • Upgrading the responsive web layout to reduce bounce rate
  • Streamlining the URL structure to declutter and make room for SEO aspects

Solution

Binding With Blend Of Enhanced Commerce

The experts at Krish designed a Magento 2 migration strategy after thoroughly understanding the requirements and following the brand’s vision to build digital commerce that is CX-oriented. It started with easing the prevailing complex site, which had over 40,000 SKU. Also, building a connection between their Magento store and the existing ERP system had been on priority on the team’s list.

my-binding banner
my-binding banner
my-binding banner

The Strategy

The process started with creating scripts to migrate third-party extensions and data. Moving further, the team migrated all the payment tokens to make sure they don't lose any clients’ payment-related information. We then streamlined the URL structure and migrated the same to Magento 2 with a custom SQL script. During the process, we ensured UI/UX enhancements to improve CX and checkout flows.

Technology

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.
Mobile MB
Mobile MB
Mobile MB
Mobile MB

Client Speaks

Jeff McRitchie
VP eCommerce, MyBinding

Result

Expanding commerce with Magento experience

Soon after going live with the upgraded eStore, MyBinding noticed the difference. While the orders per day increased by 18%, the average order value too increased by 12%. Considering the implementations done to enhance the experience, the revenue grew by 25%, and the mobile traffic increased by 35%.

Next Case Study

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Blossom Costumes is a half-a-decade young, fancy dress costume shop from Melbourne. It is a one-stop destination for those seeking children's costumes and accessories, adult costumes, corsets, rockabilly, fashion attire, and more. In pursuit of improving customer experience and store features, Blossom Costumes got in touch with Krish for its Magento 2 upgrade. The team at Krish identified the biggest opportunity for improvement around website performance and conversion throughout the whole online sales funnel. Read on to discover how we helped solve tackle this challenge and how key business metrics improved as a result.

View Case Study

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