Kitchen & Company is a 20-year-old name in the FMCG industry with 8 outlets in the mid-Atlantic region. It is positioned as a one-stop-shop for all products, appliances, things used to prepare or serve food. Kitchen & Company strives to become the authority for cooking, dining, and entertaining. They wanted to revamp their digital presence to stay ahead of changing eCommerce lifestyles, evolving buying habits, and competitive landscape.