hnak
Middle East & Africa
B2C | Omnichannel
Adobe Commerce MigrationConsulting & UX DesignGrowth SupportHeadless Commerce
Fashion & Apparel | Health & Beauty | Home Decor
HNAK
hnak
  • 300+

  • 301SAR

  • 1.51s

HNAK Embarking on Lucrative Digital Commerce Capabilities

The Most Sought-after Retailer in Saudi Arabia
Hnak.com is the eCommerce branch of Al Musbah group, one of the leading retail companies in Saudi Arabia with 190+ stores across the middle east region. They deal with 100% genuine products from international and local brands. Today, they have 3000+ brands selling on the website and providing customers with the perfect local: international shopping experience. They collaborated with Krish for strategic direction to improve their website performance and integrate next-gen functionalities that can enhance customer experience.

The value of eCommerce is not in the ā€˜eā€™ but in the commerce

Octavio Paz

Challenges

Understanding the barriers to effective eCommerce
  • Difficult to manage the large catalog size
  • Cater to two different segments (e-commerce and Grocery) from a single Magento backend
  • Poor website performance hampering the customer experience
  • Lack of centralized inventory management
  • Integrating features to support seamless checkout flows
  • Dependency on tech support to manage content

Solution

A plethora of products at your fingertips

HNAK was looking for an upgrade to the latest Adobe Commerce (Magento) version that could accommodate the large product portfolio and traffic. Also, they needed a robust solution that could manage the daily signup of an average of 20+ customers. Because of the outdated Magento platform, it was difficult to organize the data and carry out accurate order placement and fulfillment processes. The experts at Krish carefully understood all these requisites and suggested implementing headless commerce capabilities for flexibility and scalability.

hnak banner
hnak banner
hnak banner

The Strategy

Devising A Funnel For Redefined Shopping Experiences

Krish intended to minimize the hassle of backend dependency for HNAK. Our experts strategically leveraged Adobe Commerce Cloud to segregate the backend functionalities from the front end to offer customized CX. After we established seamless headless capabilities, team Krish helped the brand accentuate its mobile user experience. In order to offer an elevated experience, we developed a React Native hybrid mobile application that simplified the clutter.

HNAK also wanted to streamline its omnichannel presence and integrate the operations from minute to major levels. This is where we leveraged our expertise in offering customized integrations. We utilized Elastic Search for easy discovery and optimized their tax management functionality. Moreover, our experts worked rigorously to integrate Hyperpay for seamless payment processing. HNAK wished to serve convenience at every customer touchpoint. Our experts worked on a strategy that covered solutions including OTP & social media logins, SMS gateways, Shop by Brand, FAQs, Product Reviews, Product Label, Product Alert, and Special Promotions Pro.

Technology

Mobile App Design

Understood the vision and delivered on a truly on-brand experience.
HNAK Image 1 HNAK Image 2
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HNAK Mobile 1
HNAK Mobile 2
HNAK Mobile 3
HNAK Mobile 4

Client Speaks

Qutaibah Alsharif
Chief Executive Officer

ā€œThe experts at Krish understood all the challenges we were facing and employed tailormade solutions to foster our expectations. It felt like we had an experienced partner who brought new life to our business. Their innovative approach, eye for detail, and customer support are truly commendable.ā€

Result

Paving the Path for Profitability and Efficiency

With a perfect assimilation of the client requisites and a proactive approach, we helped HNAK gain more audience on their eCommerce store. Our powerful third-party integrations made shopping a breeze for the customers, thereby leading to an increase in average order value. There was a tremendous reduction in the page load time which contributed to huge performance and revenue growth.

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