25%
18%
12%
35%
MyBinding Strapped Up Its Growth and Performance with Enhanced Commerce
The mind defines, decides, doubts and divides - only the heart truly binds.
Challenges
- Bringing eCommerce enhancements for the increasing footfall
- Improving checkout flows to boost engagement and retention
- Mapping and managing codebase to eliminate performance disruptions
- Enhancing UI & UX to cater to better customer experience
- Upgrading the responsive web layout to reduce bounce rate
- Streamlining the URL structure to declutter and make room for SEO aspects
Solution
The experts at Krish designed a Magento 2 migration strategy after thoroughly understanding the requirements and following the brand’s vision to build digital commerce that is CX-oriented. It started with easing the prevailing complex site, which had over 40,000 SKU. Also, building a connection between their Magento store and the existing ERP system had been on priority on the team’s list.
The Strategy
The process started with creating scripts to migrate third-party extensions and data. Moving further, the team migrated all the payment tokens to make sure they don't lose any clients’ payment-related information. We then streamlined the URL structure and migrated the same to Magento 2 with a custom SQL script. During the process, we ensured UI/UX enhancements to improve CX and checkout flows.
Technology
Mobile First Design
Client Speaks
Jeff McRitchie
VP eCommerce, MyBindingIt has been four years now that we are working with Krish the develop and maintain our digital presence. The development team did a great job in churning out the complicated huge project. They indeed played it well and helped us migrate to Magento 2 without any loss of data and commitments they made in regards to time and expectations.
Result
Soon after going live with the upgraded eStore, MyBinding noticed the difference. While the orders per day increased by 18%, the average order value too increased by 12%. Considering the implementations done to enhance the experience, the revenue grew by 25%, and the mobile traffic increased by 35%.
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