femi9
Middle East & Africa
B2C | Mobile Commerce
Consulting & UX DesignDevelopment & IntegrationGrowth Support
Fashion & Apparel
femi9.com
femi9
  • 94%

  • 50%

  • 12%

  • 18%

Femi9 Revolutionarized 20+ Year Old Brand Image Using Digital Commerce

Redefining Women Fashion
Owned and managed by Middle East’s leading fashion house, Fad International LTD Co, Femi9 has been one of the most preferred women’s fashion store since last two decades. Awarded with ‘Saudi Fast Growth’ Awards, the brand is dedicated to serving women fashion, it is brainchild of Middle Eastern women seeking to explore new avenues. With its distinct and trendsetting styles, Femi9 made an unmatched space in the region with its around 58 brick and mortar stores in UAE, Bahrain, Egypt, and Syria.

"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language."

Miuccia Prada

Challenges

Collecting the missing pieces
  • They can serve to limited geographical location and a limited audience only.
  • High cost of establishing physical channel, maintenance, and man-power management.
  • Serving and managing footfall during peak seasons was time and money consuming.
  • Expand while keeping 20-year old brand image intact.
  • Engaging and interacting with audience from different locations and preferred language.
  • Allowing and guiding the users to find nearest brick and mortar store available.

Solution

Connecting the dots

The need was to closely understand the brand, target audience, and market competition. While having nice goodwill in the market was a pros, on the other hand, it was crucial for the brand to keep their offline identity intact while making a digital presence.

femi9 banner
femi9 banner
femi9 banner

The Strategy

The major chunk was dedicated to design segment. However, besides design, few key integrations include integrating multi-language support, store locator to find nearest brick and mortar store, syncing catalog inventory, customer data, and orders to further enhance the overall shopping experience.

Technology

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.
Femi9
Femi9
Femi9
Femi9

Client Speaks

Faisal Khan
IT Manager, Fad International Ltd Co )

“ While Magento 2 Commerce served us as an ideal platform, working with Krish has been an enchanting experience. Considering our prevailing offline reputation and the massive client base, we were a bit concerned about the end results. However, the team gave us all its ears and helped us launch our digital commerce seamlessly.”

Result

Femi9 serving parallel to customer expectations using Magento 2!!

Soon after the new launch, the digital store noticed a commendable hike in a number of visitors and orders. Considering mobility as the priority, the brand noticed 94% of their overall traffic coming from mobile while the average order value per day increased by 12%. Besides this, the solution also helped them in lowering their running cost and helping the online audience find their nearest physical store. The digital presence indeed helped them not just grow their commerce, but also to serve their prevailing clients with a personalized experience and ease.

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