800%
171%
125%
123%
Understading the Feat
I still have my feet on the ground, I just wear better shoes.
Challenges
- Identifying and rectifying technical SEO errors that became a hindrance to unleash the current potential of the store on the search engines
- Increasing search visibility to improve organic traffic
- Improving keyword rankings to gain higher SERP rankings
- Performing in-depth industry analysis in niche footwear segment to chalk out custom and curated SEO strategy
Solution
Being a well-established name in offering extra-large footwear for men, XL Feet was looking for a digital commerce partner that can understand their philosophy, unique digital marketing needs and incorporate it into a search optimization strategy. Instead of applying an all-out approach, the team took extra care in curating and prioritizing page-wise SEO strategies that can reflect their niche offering.
The Strategy
After thorough research and audit, the eCommerce digital marketing experts at Krish orchestrated a custom organic growth strategy for XL Feet that consolidated optimizing their web pages to improve keyword ranking and drive customer acquisition. We prioritized rectifying nearly 1,00,000 technical errors including implementing canonicalization strategy, URL restructuring, addressing page performance issues, core web vitals, and more. Once we gained significant improvement in site health with these strategically performed technical SEO fixes, we shifted our focus on a core strategy for driving organic traffic growth. Data speaks volumes, and with In-depth analysis of KPIs and several parameters related to user behavior on the website, we took informed and data-driven decisions. The strategic approach helped XL Feet scale new heights in organic search space and out beating the competition in the niche industry segment..
Technology
Client Speaks
Adrian Coulter
President of XLfeet Inc.The digital marketing team at Krish is truly result-oriented and data-driven as it claims. Their timely deliveries and strategic inputs add value to our overall performance and engagement. We would also like to appreciate the technical backend expertise and support that the team provides.
Result
With all the fixes and ongoing optimizations, XL Feet is enjoying nearly 40% increased revenue. We are focusing on optimizing the overall organic conversion rate optimization with strategically thought and a well-curated content strategy for the focused pages. We are also able to achieve 26% increased organic traffic, which is ultimately realizing the set objectives. Krish is now a strategic commerce partner to XL Feet for their eCommerce digital marketing needs. We hope to sustain the growth for XL Feet and wish to realize more growth milestones for them.
Next Case Study
XL Feet is a leading supplier of the most cutting-edge footwear for people with big feet. Formed out of the founding member’s own experience of finding the right size and fit of the large-feet footwear, XL Feet came into existence for serving the big and tall community better. Since 2008, the brand is committed to serving customers with big feet and is strengthening its online presence to reach as many large feet as possible. XL Feet got associated with Krish with the purpose of expanding and bettering its B2C eCommerce experience for its customers.
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