350%
70%
60%
57%
Treading the Path to Success for USA's Adventure Giant
From humble beginnings in a bedroom, Summit Hut first entered the outdoor retail industry in 1967. Two fifteen-year-old friends conceived this adventure brand by offering backpacking and mountaineering equipment to Tucsonans. Summit Hut provides superior value, service, and memorable experiences while specializing in outstanding outdoor products. Summit Hut sought a paid marketing partner that can give wings to their digital marketing campaigns and discovered Krish.Download Complete Case Study
Wilderness is not a luxury but a necessity of the human spirit
Challenges
- Planning ROI-driven digital marketing strategy.
- Executing Ad Campaigns that deliver increased conversions while optimizing Ad Spend
- Leveraging strong product offering to demonstrate consistent revenue growth using Google Ads
- Strategic analysis of the traffic drivers, barriers, and hooks for Conversion Rate Optimization (CRO)
- Understanding the unique buyer persona and distinctive buyer journey to target the specialty of the product and the industry
- Targeting the niche adventure industry with a focused bidding and keyword strategy
Solution
Despite being an established brand in the outdoor & adventure gear industry and having a solid product portfolio, Summit Hut struggled in replicating strong results via paid Ad Campaigns after their eStore revamp. They approached Krish for the professional help from experienced digital marketers to plan and execute their Google Shopping and Google PPC (search) Campaigns. Krish focussed on the challenges and worked on an ROI-driven digital strategy to help them improve their Ads ROI and demonstrate consistent revenue growth. We also closely analyzed the competition and facilitated a strategy to outmaneuver them.
The Strategy
The foundation was laid with an in-depth audit of the Ads by Krish’s team of expert eCommerce digital marketing strategists. To fully achieve the objective of driving value, our Google Ads experts chalked out paid marketing campaigns keeping performance-driven marketing principles at the core. In addition, we conducted trend analysis based on a compiled audit of core paid search derivatives.
To further improve clicks, impressions, and conversions for Summit Hut, we optimized the Ad campaigns at regular intervals while improving the landing page experience to reach the business objective of increased CRO. The team also took a deep dive into various performance parameters of Shopping Ads while working on a detailed strategy to optimize the Google shopping feed. Non-performing products were weeded out of the feed to ensure the best product page optimizations.
Technology
Client Speaks
Jeremy Davis
President, Summit HutWe are thrilled with the service you are providing to Summit Hut. When you first presented your Google Ads improvements, we were impressed with the outcome. We see great strides to improve these results and our confidence has multiplied on the expertise and professionalism your team brings to the table. Our Ads ROI has improved substantially, along with significant improvements in campaign performance. The team spent valuable time time to understand our business and ensure that the Ads strategy aligns well with our marketing and business goals. We are happy to recognize the digital marketing team at Krish as our partners in eCommerce growth.
Result
Summit Hut has seen consistent growth in both revenue and ROI since project inception by the team of digital marketing experts here at Krish. This can be attributed to strategizing, executing, and monitoring the Google Shopping and Search Ad Campaigns. In-depth analysis of the several Ad campaign parameters by our Ad strategists facilitated strategic data-driven actionable insights into continuous improvement of Ad campaign performance and further optimizing budget spend. The team took extra care and assisted in running high-performance campaigns to deliver exemplary results. In just a few months of implementing our paid digital marketing strategies, Summit Hut noted 57% higher conversions with an ROAS of more than 600%. We hope to unlock new achievements for Summit Hut as we move forward.
Next Case Study
Started in a bedroom, Summit Hut set foot into the outdoor retail industry in 1967. Two fifteen-year-old friends, Jeff Conn and David Baker, Collaborated to offer Tucsonans backpacking and mountaineering equipment. Summit Hut strives to provide outstanding specialty outdoor products on top of superior value, service, and merit. While change is on the horizon for the outdoor industry, Krish empowers Summit Hut with exceptional eCommerce by providing an upgrade with Magento 2 and digital marketing services.
View Case StudyTrusted by leading brands
