23%
25%
20%
22%
Damas Added a Sparkle with Jewel of Commerce
Established in 1907, Damas Jewellery has earned an unmatched reputation across the entire middle east region. Splattering the essence of authentic craftsmanship, the brand has traveled a long way whilst proving their proficiency year-by-year.
Initially established to offer goldsmith services, they launched their first store in 1959, followed by an in-house brand ‘harmony’ in 1988, and so on. After gaining an unbiased reputation, they decided to expand their commerce and adopt Magento.
"Jewellery is like the perfect spice - it always
complements what’s already there."
Challenges
- Showcasing wide range of designs and gems
- High cost of maintenance of offline stores
- Enhance the overall shopping experience
- Expand their reach whilst controlling the overhead expenses
Solution
Acknowledging the client’s aim to improve customer experience and expand their commerce, the team started building an outline.
After closely analyzing the present and past of the brand, it was time to build a bridge using technology. A bridge that connects the present and future of the brand, Damas, and its value.
The Strategy
The key focus was kept on building a seamless user experience and ease the backend processes. To attain this, several factors were kept on priority. Strategy included implementing liquid layout using masonary grid, Ajax Wishlist, 100% RTL Support, a 360-degree 3D image view effect to help make better decisions. Each of the integration as done prioritizing the ease of buyers.
Having said this, the massive list of products were well-segmented in the user interface to ensure that the visitors doesn’t get lost and spends a healthy time surfing through their wide range of products.
Technology
Mobile First Design
Client Speaks
Lama Nasser
Omnichannel & Customer Experience HeadA robust and high-performing online store is what I visioned. Krish technocrats enabled the integration of customization appropriately. They were able to execute what they had promised during the development phase. From data migration to Magento commerce implementation, everything was done seamlessly.
Result
Apart from these, the average order per day increased by 20% and a 22% hike in average order value was noticed, which eventually boosted the confidence of the client and now they are planning to have Krish as their solution partner for the upcoming online stores for other regions like Bahrain, Kuwait, and others. Just like them, the team of technocrats at Krish also looks ahead to serve them for their future endeavours.
Next Case Study
Formed in early 2018 by military veterans and industry experts, Spec Ops Tools was founded with a single mission - to never forget those who serve us and never fail those they serve. The purpose-driven brand manufactures durable, failsafe hand tools for professional tradesmen and donates 3% of each sale to veteran and first responder causes. While they had online presence with their Magento store, they wanted to further enhance their commerce through a mobile app. They connected with Krish and shared their vision of a dedicated mobile app for their eStore.
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