44%
34%
26%
Amplified Shopping Experience for Christy England
From Mr. Henry Christy’s visit to Constantinople, Christy England got its inspiration from the Turkish towels and started his own mill to produce something similar. As years passed, Christy’s towels were highly acclaimed by her Majesty Queen Victoria as she saw them in the Great Exhibition of 2021. The rest is history. Christy is England's leading supplier of branded and private-label towels and sells high-quality linen products. The company supplies to a wide range of retailers in the UK and overseas and has 70 standalone stores and 40-odd shop-in-shop formats across the UK.
Team Christy wanted to streamline their internal business processes and offer a uniform user experience to their customers. They collaborated with Krish to revamp their online platform, stimulate a better user experience, and scale their business with an augmented online presence.
Very subtle, still it weaves a better story
Challenges
- Difficulty in streamlining workload
- Offering uniform user experience
- Facilitating implementation & integration with new eCommerce features
- Slow website load speed
- Stagnant / Slow conversions
- SEO practices to upscale
- Enhancing the marketing and store performance capacities with improved platform functionalities
Solution
Christy England’s first aim behind collaborating with Krish was to practice flexibility to showcase the amazing designs and styles they offer to the market. After overcoming the barriers of erratic business processes, team Krish leveraged the latest version of Adobe Commerce (Magento 2) to weave a solution that could accommodate the new eCommerce features like a piece of cake.
With an altogether new and revamped UI/UX design, Krish helped the linen producer to streamline their third-party services, including shipping, payment, and sales tracking integrations. With an aim to become a high-performing platform, Christy wished to leverage our seamless managed support services.
The Strategy
Christy England wanted to offer users a fresh, new perspective with its striking user interface. Krish carved out a strategy to optimize their UI/UX inside out and helped beautify multiple customer-facing facets. With a razor-sharp focus on enhancing the CX, eCommerce experts from Krish implemented multiple strategies, such as personalized product customization with the ‘look and feel’ features, shop-by-look functionalities, Trust Pilot review integration, and Klevu implementation for a smart product search.
Once their onboarding CX was revamped, we focused on the most critical stages of the shopping experience - order processing, inventory management, shipping, and payment gateways. First, we developed a custom application to sync data with the ERP system for order and inventory management. Moreover, we also helped Christy England by offering a one-step checkout process by integrating major payment gateways. Then came the last step of shipping and delivery. Our experts leveraged the Evri parcel shop to offer store pick-up and next-day delivery customization options as a shipping method.
Technology
Mobile First Design
Client Speaks
Team Krish did an excellent job in helping us revive our brand image by fixing our overall UI/UX. We appreciate the efforts taken by team to patiently listen and identify the bottlenecks while charting out the strategies. The hard work has worked well in our favour to deliver an exceptional, much better CX to our clients.
Result
This distinctive collab of Krish x Christy England was more like a stepping stone toward enhancing the British linen producer’s online presence. With the bright minds of Krish at work, Christy is successfully running to offer its customers an unforgettable online shopping experience. From discovering the products on its online platform, taking a brief look at them, and trying customizations to check out with seamless payments and shipping methods - Christy England outdid its previous performance. There is a significant increase of 44% in their average time on page and a 34% boost in performance. This opens up multiple channels of growth for the company and to focus better on its key business objectives.
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