322%
650%
1703%
789%
Leading Timepiece Brand Clocked an Order Boost of 1923%
CASIO is all about creativity and contribution. The company came into the business of timepieces in the 1970s and since then has been committed to contributing to the society by offering original, innovative and useful products to its customers. It brings highly functional watches that resonates with people’s daily requirements equipped with the most advanced technologies. CASIO is a renowned brand name worldwide.
CASIO MEA came to us with a vision in mind to corraborarte to get the maximum brand recognition in the digital landscape. Hence, CASIO MEA got associated with Krish to leverage from its seamless digital marketing services.
The best thing about the future is that it comes one day at a time
Challenges
- Strategizing a seamless digital marketing strategy to enhance digital brand visibility
- Executing Ad campaigns to boost conversions and optimize Ad spends
- Targeting focussed keywords and bidding strategy to enhance the SERPs rankings
- Understanding the buyer persona and targeting the niche market
Solution
CASIO’s established brand name was leveraged by the digital marketing experts at Krish to build a solid portfolio and replicated the same image digitally. CASIO MEA approached Krish for the professional help of the marketers to strategize and execute its Google Shopping and Google PPC search campaigns.
We strive towards increasing the website visibility in the SERPs while increasing the online incoming traffic in the Middle East. We helped CASIO MEA to improve its Ads ROI while showcasing consistent revenue growth.
The Strategy
The team started with the creation of a catalog and management of multiple product prices for multiple customer groups along with dedicated payment and shipping accessibility methods. Interactive product pages were created to display detailed information about product shipment and delivery fulfillment duration.
Thereafter multiple sources were set up for various warehouses from where the products are shipped. Various functionalities like the shipping rate calculator, helpdesk/ticket management system, brand management module, custom and checkout and shipping module, region-wise dynamic tax calculation, BI reporting, and more were implemented.
Adobe Sensei Integration to render AI-driven personalized CX was a major attraction of the migration. Some of the major integrations that took the center stage were advanced SEO practices and modules, customized shipment tracking processes, bulk order update features, and more.
Last but not least, was strategic planning to organize the work of more than fifty-five third-party integrations, customizations, and UI development.
Technology
Mobile First Design
Client Speaks
Medina Mathew
Assistant Marketing ManagerThe data-driven team of digital marketing experts at Krish is very goal-oriented. We were happy with the results even in the initial stages. We loved working with them till now and are looking forward to working with them in the future.
Result
Within a short period of time of CASIO MEA getting associated with Krish, we started witnessing immense revenue growth. With numbers going through the roof, CASIO MEA and Krish are looking forward to a promising future in the digital marketing segment. The number of transactions has roughly increased by three times and the number of average daily visitors has almost doubled.
Krish is now all set for the next phase of digital marketing for CASIO MEA to achieve sustainable growth and touch more milestones in the near future.
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