bioiq
North America
B2C | Mobile Commerce
Consulting & UX DesignDevelopment & IntegrationMobile Commerce
Health & Beauty
bioiq.com
bioiq
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BioIQ Creating Healthy Customer Experience with Digital Amplification

Building a healthy society for over 15 years
BioIQ was founded in 2005 in Santa Barbara, CA, with the idea of evolving the way health measurement works. By seamlessly connecting people to health testing through BioIQ’s software, it makes testing more accessible, creates more insight for people and allows more touchpoints with health service partners. Krish was engaged to develop BioIQ’s next-generation portal and associated mobile apps based on Magento’s eCommerce framework.

Physical fitness is the first requisite of happiness.

Joseph Pilates

Challenges

Acknowledging the Challenges
  • Site security and HIPAA compliance
  • Attracting and engaging users.
  • Building iOS and Android apps for additional mobile user functionalities
  • Custom API’s / Connections into BioIQ’s Core backend systems
  • Ensuring a seamless experience for B2B2C customers

Solution

Creating A Healthy Environment

The primary emphasis for BioIQ was on attracting people to visit and share their details. The secondary aim was to have this information sorted and aligned for easy access. Krish’s team worked on a solution that made both these goals a reality! We added a couple of additional steps to the checkout flow that helped in getting more data from the customers to provide them the better service.

bioiq banner
bioiq banner
bioiq banner

The Strategy

This was a fast-moving and technically challenging project. The MVP was accomplished in eight weeks with multiple iterations post-launch to continue to add features to the site, all while working closely with a new internal team hired by BioIQ. The goal was to enable BioIQ to spin-up highly configurable microsites (i.e., White labeled B2B sites) with non-technical resources. Each site was customizable in its UI as well as content and offerings.

Our teams worked in an agile manner with daily calls and multiple workshops to ensure timely and consistent rollouts of new functionality. Due to HIPAA compliance and data security requirements, the site was built on secured hardware internal to BioIQ. Additionally, multiple levels of authentication allowed the front-end to be secured for appropriate access by BioIQ customers.

Technology

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.
BioIQ image 1 BioIQ image 2
BioIQ mobile 1
BioIQ mobile 2
BioIQ mobile 3

Client Speaks

Steve Orlando
Project Manager

When we saw a rise in digitization and people relying on their mobiles for convenience, we knew we wanted to improve our mobile experience. That's when we contacted Krish, and they came up with a combined solution to enhance our overall site experience. Working with them turned out to be smooth and eventful. From the first meeting itself, we experienced the team's in-depth knowledge of the Magento platform. Within no time, the task was under pipeline and came out afresh. I would surely recommend Krish for your online commerce enhancement.

Result

Flaunting the Boosted Online Presence

Just as the team began work on the project, COVID-19 hit the world. The project was pivoted mid-way to allow for the prioritization of certain additions to the microsites around COVID-19, including a Testing Center finder, an updated Test Results page, and a full-fledged Covid-19 assessment toolkit.

This toolkit presents the customer with a multiple-question assessment and based on their answer options, and the system will suggest the best suitable medical solution.

This is just another example of Krish’ ability to build, test and deploy high-quality features for our clients—even in the most trying times.

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