30%
20%
18
$700
Bringing the Classic with a Gourmet Twist Through Unified Digital Commerce
“Food is a gift and should be treated reverentially - romanced and ritualized and seasoned with memory”
Challenges
- Deployment process complications
- Performance issues in the web store
- Store credit challenges
- Lack of Standard SEO practices
- Store Pickup integration
- Integration of bespoke product customizations
Solution
Our priority while rendering the perfect support system for the client, in this case, was the deployment process challenges. We made sure to keep the brand value of Bateel and its strive for excellence at the core of our actions. The eCommerce enablers at Krish followed a tailored approach to cater toward re-building the brand.
The Strategy
Our team started off with resolving the deployment issues while reducing the downtime to 30 seconds using Capistrano. The next step involved a thorough analysis of the online store and working towards improving the overall performance. Curating interactive product pages to improve the CX was also on the table. Again, to enhance the ease of online shopping for the customers, area-wise tax calculation was made available. Our eCommerce experts implemented advanced SEO practices and associated module integration along with other third-party integrations and UI development. We also implemented store credit as a refund option along with store pickup to ease the consumer journey. Finally, clear and advanced communication with the client was always at the center of it all.
Technology
Mobile First Design
Client Speaks
Our USP with Krish was the team's turnaround time for the smallest of the issues. They are result-oriented and believe in crystal clear communications when it comes to listening to the Client's side. Until now, it has been a pleasant experience working with Krish, and we hope it stays the same.
Result
As mentioned by Bateel, and like the word ‘bateel’ itself - the young offshoot of a date palm that grows into a new tree - the brand has grown manifold while turning all essential stones of eCommerce since the association with Krish. It is on the road to becoming the market leader in the international luxury food sector. On the digital front, consequential to the improvement in the performance of the website, the brand has recorded a 20% jump in the number of conversions. The revenue has increased by a whopping 30% from the digital channel. Both the client and we are optimistic to even better statistics in the days to come.
Next Case Study
Since its inception in 1975, the North Carolina based premier destination for specialty food and gifts has earned an unmatched space amidst its target audience. The Southern Season store is known for its finest quality gourmet foods and more from local and international vendors. Perhaps this is what made them flaunt their unbiased taste and distinctive product range. Since the time the client earned an invincible reputation. However, over time they started noticing challenges linked with their online store. It was then they decided to interact with technocrats at Krish TechnoLabs to find a solution.
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