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american-flags
North America
B2C
Consulting & UX DesignDevelopment & IntegrationGrowth Support
Consumer Goods
americanflags.com
american-flags

  • 43%

  • 200%

  • 120%

American Flags Hoists Amplified Customer Engagement

Committed to the country’s pride
Founded in New York just days after September 11, 2001, AmericanFlags.com is among the world's largest suppliers of residential and commercial American flags. Serving just the B2B industry, the brand features a wide array of products including American flags, historic flags, military flags, world flags, state flags, residential and commercial flagpoles, banners, bunting, and patriotic memorabilia. They have partnered with Krish since 2018.

In the face of impossible odds, people who love this country can change it.

Barack Obama

Challenges

Understanding the sky
  • Store Performance was not up to the mark.
  • Checkout Abandonment was high.
  • The search was not performing well.
  • There were design flaws and important content was not being highlighted.

Solution

Finding direction amidst strong waves

Considering the wide range of products, the target audience, and the challenges they listed, the team started to closely analyze and re-authenticate the buyers’ behavior. The team built a strategy around complete optimization of the store and integrated cloud front as a base step.

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The Strategy

Our strategy included an in-depth optimization of the store and its integrated cloud front, Varnish. The aim was to enhance the user interface and improve the overall shopping and product search experience. Other steps included a one Step Checkout to lower the abandoned cart rate, overhauling their old search engine, integrating ElasticSearch, implementing Social Integrations, and changing the full Checkout Flow. The team primarily focused on building a better user experience.

Technology

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.
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Client Speaks

Dr. Jeffrey Reynolds
President/CEO

Result

Rising High with a New Look

With a refreshed look and new Magento B2B store, the brand saw results soon after the launch. Adding to its reputation, the brand noticed an increase of 43% in its mobile traffic. In addition, the store saw and increase in sales, a hike of 20% in their revenue and an 18% increase in their average order value following interface and experience enhancement. Adding to the overall experience, the average load time was reduced to just 2.6 seconds, which was a significant boost over their previous store.

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