43%
200%
120%
American Flags Hoists Amplified Customer Engagement
In the face of impossible odds, people who love this country can change it.
Challenges
- Store Performance was not up to the mark.
- Checkout Abandonment was high.
- The search was not performing well.
- There were design flaws and important content was not being highlighted.
Solution
Considering the wide range of products, the target audience, and the challenges they listed, the team started to closely analyze and re-authenticate the buyers’ behavior. The team built a strategy around complete optimization of the store and integrated cloud front as a base step.
The Strategy
Our strategy included an in-depth optimization of the store and its integrated cloud front, Varnish. The aim was to enhance the user interface and improve the overall shopping and product search experience. Other steps included a one Step Checkout to lower the abandoned cart rate, overhauling their old search engine, integrating ElasticSearch, implementing Social Integrations, and changing the full Checkout Flow. The team primarily focused on building a better user experience.
Technology
Mobile First Design
Client Speaks
Dr. Jeffrey Reynolds
President/CEOResult
With a refreshed look and new Magento B2B store, the brand saw results soon after the launch. Adding to its reputation, the brand noticed an increase of 43% in its mobile traffic. In addition, the store saw and increase in sales, a hike of 20% in their revenue and an 18% increase in their average order value following interface and experience enhancement. Adding to the overall experience, the average load time was reduced to just 2.6 seconds, which was a significant boost over their previous store.
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