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abbott
B2C
Consulting & UX DesignDevelopment & IntegrationGrowth Support
Health & Beauty
FreeStyle Libre Kuwait
abbott

  • 58%

  • 56%

  • 3.5%

Bringing Abbott Superimacy in Kuwait via BSBC Collab

Abbott x BSBC: Strengthening Healthcare Ecosystem, One Digital Transaction at a Time
Bader Sultan & Brothers Co. W.L.L. (BSBC) was established in 1960 and caters to multiple fields of medical supplies in the public and private sectors. The company offers pharmaceuticals, analytical equipment, diagnostic and scientific instruments, hospital supplies, and more in and around the Kingdom of Saudi Arabia. and more in and around the Kingdom of Saudi Arabia. BSBC has 24 specialized units clustered in 6 separate divisions that cover the entire range of their operations in the various markets focus mainly on B2C business for Abbott products. Wih a vision to bring the Abbott supremacy in Saudi Arabia, BSBC came in a strategic eCommerce alliance with Krish to build an online store exclusively for the Abbott product. With a vision to bring Abbott supremacy in Kuwait, BSBC entered a strategic partnership with Krish to develop an eCommerce website.

“Your composite health is directly proportional to your composite wealth.”

Anthony Pan

Challenges

Diagnosing The Problem
  • New Shopify Shopify theme development as per Abbott guidelines guidelines
  • Preparing a UI that facilitates seamless checkout flows
  • eStore design reflecting Abbott product measures
  • Custom development for Voucher integration
  • Multi-lingual fubctionality to cater to a wider audienceeCommerce feature
  • Building a seamless checkout flow for online buyers

Solution

Remedial eCommerce Solutions

This unique collab between Abbott and BSBC came into play to sell the diabetes product ‘Freestyle Libre Sensor by Abbott. BSBC wished to set foot on the Kuwait retail market for the same, and experts at Krish helped them build a new eCommerce store specially designed with guidelines provided by Abbott. Keeping their needs of delivering a customer-centric experience, we helped BSBC with efficient product management, UI/UX design, and seamless checkout flow.

abbott banner
abbott banner
abbott banner

The Strategy

Operational Steps In Play
From custom Shopify theme development to offering a solution for a seamless sync of vouchers from Selligent to Shopify by building a custom application, we helped BSBC build a fully-functional Shopify store from scratch. Other key integrations are KNpay for Payments, Shipa for shipment, Selligent for marketing and promotions, and Oracle Fusion for their ERP.Our experts helped them with multi-lingual integration and customized third-party themes to support RTL direction for the Arabic language. We also helped them synchronize vouchers periodically into the newly-built custom app & Shopify.

Technology

Mobile First Design

Prioritizing mobile shopping experience for the convenience.
Mobile MB
Mobile MB
Mobile MB
Mobile MB

Client Speaks

Lama Nasser
Omnichannel & Customer Experience Head

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Result

Adding Convenience to The Healthcare Industry

With the new Shopify store, BSBC has successfully matched Abbott's standards to sell its products in Kuwait. In fact, with the striking performance of their custom applications, they can achieve a conversion rate of 15.48% and a significantly low bounce rate. Moreover, with more than half of the percentage (58%) of new users, we were able to help them gain a revenue growth of 12% in a very short span.At Krish, we believe in talking solutions and adhering to the prime focus of client satisfaction. We look forward to fostering our bond with BSBC in the future!

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