2021 was when Google updated its one of the most crucial algorithms, incorporating page experience as a ranking signal to factor in the pages’ user experience and reflect in the SERPs. Generating meaningful and SEO-relevant content is no longer sufficient. Magento store owners have to pay extra heed to the overall consumer experience and ease of navigating an eCommerce website.
Fortunately, Google has announced various elements that contribute to determining the overall webpage, in this case, web-store experience.
1. Core Web Vitals :
Google Core Web Vitals is a conglomeration of three performance metrics, the Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the First Input Delay (FID), factoring the visual loading, interactivity, and visual stability of the webpage.
2. Mobile-Responsive:
Google scores the eCommerce stores based on mobile-friendliness, considering the ease of use on mobile devices, including content readability, clickability, and accessibility of on-page elements and links.
3. HTTPS:
Focus on if the connection is secure and being served over HTTPS as recommended.
4. Safe Browsing:
Google assesses Magento stores for security issues such as malware, phishing, and hacked content. Google wants to ensure a safe browning for every user.
5. Non-Intrusive Interstitials:
Ensuring that important content is not obstructed for users while they are browsing.
We want to ensure that you, as an eCommerce retailer, are ready for this change. Hence, we have put together a list of tips and tricks to optimize your eCommerce Magento store for page experience. These will envelop tips to equip your website with faster visual loading, enhanced mobile usability, and improved overall security.
Each eCommerce website is different with different products, and there is non one template to fit in. Still, we have tried to touch upon all the possibly significant changes you can make to your Magento store to optimize it and score well on the Google Core Web Vitals.
LCP factors the time taken for the largest content element above the fold to load. The element can be an image, video, or even a block of text. A good LCP score is 2.5s or less.
CLS reflects the aftereffects of unexpected layout shifts in the webpage without the user’s input. A good CLS score is 0.1, which means the page is visually stable. Two factors determine your CLS score: how much did the shift affect the viewport, and secondly, how far the content elements moved during the shift compared to the viewport.
FID computation needs data from real-world users interacting with your Magento store. The first impression is the last, they say. This stands true for computing FID. FID measures how long the browser takes to process the first user interaction on the page. Bad FID facilitates the churn rate and frustrates store visitors.
The Google Core Web Vitals are a massive leap in the algorithm update to improve user experience. These vitals being a part of the ranking systems points out to being here for a long time. So, the intelligent choice would be to analyze, enhance and monitor. Magento store optimization for the Core Web Vitals is the key to success here, as for eCommerce stores having similar content, the faster one will rank better.
For a deeper dive into the know-hows of the Google Core Web Vitals and how to optimize your Magento stores to rank better, check out our latest eBook, “Google Core Web Vitals for Magento 2: A Technical Guide to Optimize Your Store.”
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
17 October, 2019 MagentoLive 2019 – one of the most sought-after Magento experience is just around the corner! With over 2000 eCommerce evangelists, leading brands and merchants, this event is surely going to turn big! Scheduled for 22nd and 23rd October 2019, MagentoLive Europe 2019 will bring to you 80+ insightful sessions on diversified topics ranging from enhancing your store’s performance to Magento 2 migration – delivered by some of the most brilliant brains in the eCommerce industry. If you haven’t registered for the event yet, now is the time to secure your spot! To spice up your excitement, here are top 3 things you can look forward to – while attending MagentoLive 2019: 1). Hear from Adobe & Magento Leadership: At MagentoLive, you will get to see and hear from, the brilliant minds behind Adobe & Magento. They will be unveiling the latest breakthroughs happening in and around the digital commerce stratosphere – and the trends following Magento. Apart from that, you will get to experience keynotes and sessions on various topics ranging from commerce best practices to running strategic marketing campaigns. With that being said, the sessions are going to be the first thing you should be looking forward to, while attending #MLEU 2019. 2). Get Your Hands-on Cutting-edge Magento & Adobe Products: For the first time ever, MagentoLive is bringing ‘Hands-on Labs’ experience to Europe. This is where you can polish your craftsmanship with Magento & Adobe products. You will get to learn new strategies for streamlining your business, enhance and optimize critical business processes and much more through live training sessions at the venue. Starting from things you need to know about local development for Magento Commerce Cloud to increasing your customer base and revenues through Amazon Sales Channel in Magento – you will be exposed to pragmatic topics which will help you take your artistry with Magento several notches above ordinary. 3). Network, Collaborate & Mingle-up with Magento Tribe: Getting along with like-minded people is a whole new ball game! At #MLEU, you will be exposed to your tribe – with whom you can exchange ideas, share valuable insights and build your network. Throughout the event, you will get ample of opportunities to meet and interact with leading experts of the world of eCommerce and Magento – to get answers of all the questions that are on your way to experiencing boundless commerce. Cherry on Top: Get Your Store Scanned At Zero Cost from Magento Mavens at #MLEU 2k19 Being an Enterprise Magento Solution Partner, we’re not only attending but also sponsoring this mega-event. Our experts will be available at the venue to help participants decipher their eCommerce riddle. You can schedule an appointment with them – and they will be happy to help you turn your eCommerce vision into a clickable reality. What’s more, you can also avail a no cost store audit – and get accurate report of threats looming over your store so that you can act before it’s too late!
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