al-atiqui
Middle East & Africa
B2C | Mobile Commerce
Commerce EnablementConsulting & UX DesignGrowth Support
Health & Beauty
Minamin.app
al-atiqui
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Revitalizing Healthcare in Kuwait with Personalized Commerce

Paving the Way with ‘Connected’ Wellness for Minamin
A healthcare wing of the Al Ateeqi Group - Minamin, is a brainchild, developed with a mission to ‘Make health and wellness easily accessible to every consumer who believes in living a healthy lifestyle’. Since 1978, Al Ateeqi Group is keeping high business and corporate standards to challenge market uncertainty and fluctuations. Minamin came into business with a vision to be the biggest aggregator in the VMS (Vitamin, Minerals, and Supplements) Space in Kuwait, followed by the Region. In its quest to merge the physical and digital shopping experiences, Al Ateeqi Group collaborated with Krish for Minamin and sought digital commerce expertise to build a futuristic, omnichannel infrastructure that renders connected shopping experiences.

We will continue to see a convergence of the digital and the physical world. Those who conquer the trend will be market leaders.

John Phillips

Challenges

Diagnosing The Symptoms
  • Building an infrastructure facilitating unified commerce capabilities
  • Seamless UI/UX for connected shopping experiences
  • Engaging PDPs to accommodate 2000 SKUs
  • Next-gen iOS and Andriod Mobile Shopping Apps
  • Enterprise-grade analytics to track user behavior & journeys
  • Features & functionalities for omnichannel customer engagement
  • Advanced marketing automation tools for hyper-personalized marketing campaigns
  • Integrations to support one-step checkout, inventory management & fulfillment

Solution

Revitalizing The Energy

In the pursuit of achieving omnichannel capabilities, Minamin was looking to build a ‘healthy’ digital commerce infrastructure that offers personalized and connected shopping journeys. The commerce enablers at Krish chalked out a strategy and suggested going ahead with Adobe Commerce - the most powerful eCommerce platform, integrating Adobe Analytics for deep insights on consumer behavior and omnichannel Marketing Automation tools to render 1:1, seamless customer interactions.

Keeping the design thinking approach at the core, we developed a digital commerce store that can facilitate easy navigation, hassle-free checkout, and seamless digital shopping. Moreover, we helped craft native mobile apps for both iOS and Android devices to cater to the need for in-app and online shopping ease. Experts at Krish kept unified commerce in mind for Minamin and went ahead to create supplements that can boost omnichannel operations.

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The Strategy

Supplementing For A Stable Growth

Minamin, from the start, wanted to focus on features and functionality that could add value for its shoppers. The team at Krish helped them with a curated list of tools and integration that would fit their need! We started building on Adobe Commerce Cloud and embodied customized solutions to create a future-ready digital commerce store. Our experts utilized Krish’s Adobe Commerce B2C Accelerator to speed up the go-live process. The next steps were to integrate Adobe Analytics and Adobe Sensei for data-driven personalization and to gain visibility into user journeys, churn ratio, likelihood to buy, and product recommendations customized for each user based on their behavior on various channels.

Furthermore, we integrated Adobe Analytics with web and mobile marketing automation platforms MoEngage and AppsFlyer to help with advanced segmentation and customize campaigns and content for each user and reach them on multiple touchpoints where they are highly engaged. Additionally, ERP integration for product, price, inventory, and order management, and features like OTP login, leading payment getaway integrations and Mirasvit elastic search were added. This way, the journey of creating an omnichannel digital commerce store of Minamin with Arabic and English versions was energized!

Technology

Mobile App Design

Creating future-ready Mobile App experiences for both Android and iOS users.
Minamin Image 1 Minamin Image 2
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Minamin Mobile 1
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Minamin Mobile 3
Minamin Mobile 4

Client Speaks

"All around, it has been a pleasant experience with Krish. When we first came to the Krish team, they were all ears to us and our need to leverage digital commerce on the journey to go global. The team is very diligent and technically sound, and we loved the crystal clear communications and to-and-fro sessions with them to achieve the highest quality of results. We are happy with the results and hope to keep working together in the future."

Result

Reaching The Pink of Health

While our experts dived deep into carving out effective strategies for Minamin, we also enjoyed being involved in creating a ‘healthy’ eCommerce environment for people in Kuwait and beyond! The newly launched digital commerce store of Minamin has as low as 3-4 seconds of page load speed. The brand reached 100 orders in the very first week of the launch, and there are more than 1000 mobile app downloads in just 15 days of its launch. It is just the start, and the results are promising! The Krish x Minamin (Al Ateeqi) collaboration has embarked on a fruitful journey, and we are anticipating a bright omnichannel future for the brand!

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