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The Secret Ingredient of Kitchen & Company's Digital Success
The wonderful world of home appliances now makes it possible to cook indoors with charcoal and outdoors with gas
Challenges
- Migration from Magento Cloud to Shopify Plus Platform
- Redesigning the store to match brand identity
- Keeping the transition smooth and customer-centric
- Migration of product catalogs, customer data, and order information
Solution
Believing that food is life, food is fun, and food is essential, Kitchen & Company wanted to redesign the digital representation of the impressive '130ft wall' of kitchen tools. And what better way to do that than migrate to a robust eCommerce platform that helps them render a seamless and positive customer experience. Krish's team of skilled and experienced digital commerce experts built a strategy to migrate them to a feature-rich eCommerce solution.
The Strategy
For a smooth and seamless eCommerce experience for Kitchen & Company's customers, Krish performed a migration from Magento 2 to Shopify Plus. To capture the essence of the brand, the store was designed with a customized template for the web pages. Unique customization was added to the checkout page wherein the customers can add gift messages while placing the order. Also, to instill trust among the shoppers, Krish implemented a Judge.me product reviews app.
Krish also worked on several custom developments, like incorporating separate product templates for omnichannel products. Rule-based SEO redirections were also made from the Magento store to Shopify. Last but not least, Krish ensured that the final Kitchen & Company eCommerce store was optimized for high performance before the go-live.
Technology
Mobile First Design
Client Speaks
Matt Popkin
Web Production SpecialistI was happy with how Krish always believes in the personal touch. It somehow encourages a continued long-term relationship. Our new eCommerce store received compliments, and thanks to you guys, the business is running more cohesively. Also, I appreciate how you managed to streamline the eCommerce operations and still keep them custom-centric.
Result
As mentioned by Kitchen & Company, drastic changes were noticed in the eCommerce store's customer base, and there was an increase in the ROI of more than double. Also, the website's overall performance has improved, with customers experiencing an average load time of less than 3 sec. An optimized website brought a welcome change comprising increased traffic and conversions alike. Kitchen & Company migrated their store from Magento to Shopify Plus and witnessed their business digitally scaling to newer heights.
Next Case Study
Kitchen & Company is a 20-year-old name in the FMCG industry with 8 outlets in the mid-Atlantic region. It is positioned as a one-stop-shop for all products, appliances, things used to prepare or serve food. Kitchen & Company strives to become the authority for cooking, dining, and entertaining. They wanted to revamp their digital presence to stay ahead of changing eCommerce lifestyles, evolving buying habits, and competitive landscape.
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