53%
20%
67%
XL Feet Covers More Commerce Ground with a Larger Online Footprint
I still have my feet on the ground, I just wear better shoes.
Challenges
- Mapping the store’s performance to boost user experience and user interface.
- Improving the search function to enable the visitors to find the right products without the hassle
- Streamlining the catalog structure to facilitate the growth of digital commerce
- Overhauling the inventory management tool to sync product details, orders, and inventory
Solution
Being associated with XL Feet since 2019, the experts at Krish are well-aware of their philosophy, vision, and target audience, and are able to replicate the learnings in real-time. After closely analyzing the challenges, the team decided to build a strategy around crafting an intriguing User Interface and seamless buying experience.
The Strategy
Acknowledging the vitality, we started building a strategy keeping a friendly UI and a seamless experience in mind. It started with full performance optimization of the B2C store. Then came the enhancement of the integrated Cloudfront - Varnish for smoother performance. Keeping in mind the improvements in search results and click-through rate, we implemented and integrated Algolia Search. And to overcome the inventory management, we integrated Locate ERP system to enable smooth inventory management for XL Feet.
Technology
Mobile First Design
Client Speaks
Adrian Coulter
President of XLfeet Inc.With powerful Magento Commerce platform and Krish as our strategic Digital Commerce partners, we were able to successfully achieve our goal of not only expanding our commerce but also deliver enhanced digital experiences to our clients.
Result
With new and improved integrations and enhancements, XL Feet noticed a significant growth rate in customer satisfaction. The optimized B2C eCommerce store helped decrease the average page load time by 53%. This became the first step to delivering better customer service. It also witnessed a 20% rise in footfall and a massive hike of 67% in the conversion rate. It has undoubtedly been a privilege for Krish to enable XL Feet’s customer-centric eCommerce store and hope for its continued success.
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