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SECI Paves the Way for The Future with Modern B2B eCommerce
Safety Environmental Control, Inc, popularly known as SECI, has been the most reliable source of environmental safety and personal protective equipment and supplies for more than three decades. Trusted for its unbeatable price, the brand earned an invincible space amidst contractors, government agencies, and supply houses across the USA and Canada.
Their impressive portfolio is backed by including leading brands since inception. They felt the need to move off Volusion and rebuild their store from scratch, to enhance the experience and expand their commerce.
The environment is no one’s property to destroy, it’s everyone’s responsibility to protect.
Challenges
- A vast list of products and brands required a better interface.
- Inability to handle the growing traffic.
- Grow commerce while building a better user experience.
- Streamline the buying journey.
Solution
As the brand had an online presence and a massive customer base of B2B clients, it was simple for the team to understand challenges. With the understanding that the vision was to expand their reach and enhance the experience, our primary focus for building a strategy was clear.
The Strategy
The team started with building a modern and merchandise-friendly design with a new look and features. The refreshed design allowed customers to shop by brand name. The team also integrated shipper HQ to support complex warehousing and shipping rates. The Magento-based B2B module was complemented with a warehouse locator to further enhance the experience.
Technology
Mobile First Design
Client Speaks
Sara Butler
Director of Marketing & e-Commerce SalesWith the powerful Magento Commerce platform and Krish as our strategic Digital Commerce partners, we were able to successfully achieve our goal of expanding our commerce as well as deliver enhanced digital experiences to our clients.
Result
With a refreshed look and new Magento B2B store, the brand saw results soon after the launch. Adding to its reputation, the brand noticed an increase of 43% in its mobile traffic. In addition, the store saw and increase in sales, a hike of 20% in their revenue and an 18% increase in their average order value following interface and experience enhancement. Adding to the overall experience, the average load time was reduced to just 2.6 seconds, which was a significant boost over their previous store.
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