94%
50%
12%
18%
Femi9 Revolutionarized 20+ Year Old Brand Image Using Digital Commerce
"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language."
Challenges
- They can serve to limited geographical location and a limited audience only.
- High cost of establishing physical channel, maintenance, and man-power management.
- Serving and managing footfall during peak seasons was time and money consuming.
- Expand while keeping 20-year old brand image intact.
- Engaging and interacting with audience from different locations and preferred language.
- Allowing and guiding the users to find nearest brick and mortar store available.
Solution
The need was to closely understand the brand, target audience, and market competition. While having nice goodwill in the market was a pros, on the other hand, it was crucial for the brand to keep their offline identity intact while making a digital presence.
The Strategy
The major chunk was dedicated to design segment. However, besides design, few key integrations include integrating multi-language support, store locator to find nearest brick and mortar store, syncing catalog inventory, customer data, and orders to further enhance the overall shopping experience.
Technology
Mobile First Design
Client Speaks
Faisal Khan
IT Manager, Fad International Ltd Co )“ While Magento 2 Commerce served us as an ideal platform, working with Krish has been an enchanting experience. Considering our prevailing offline reputation and the massive client base, we were a bit concerned about the end results. However, the team gave us all its ears and helped us launch our digital commerce seamlessly.”
Result
Soon after the new launch, the digital store noticed a commendable hike in a number of visitors and orders. Considering mobility as the priority, the brand noticed 94% of their overall traffic coming from mobile while the average order value per day increased by 12%. Besides this, the solution also helped them in lowering their running cost and helping the online audience find their nearest physical store. The digital presence indeed helped them not just grow their commerce, but also to serve their prevailing clients with a personalized experience and ease.
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