25%
22%
21%
27%
Tamata Build a Strong Foundation for the Region's 1st Online B2C Marketplace
To be a great marketer, you must be focused and intense and look at scarcity, urgency, activity, and passion in the marketplace.
Challenges
- Display wide range of products
- Serve better engagement
- Unbiased and seamless Mobility for customers
- Creating flawless experience being the first marketplace in the region
Solution
Since the client was completely new to the digital commerce segment, also this being the first B2C marketplace for the region, the team did have an additional set of responsibilities. Having said this, the team started to closely understand the audience and its interests. Besides this, another crucial part of the modus operandi was to understand and grasp the vision client has while planning his debut commerce marketplace..
The Strategy
The strategy had been around establishing Iraq specific commerce presence to fully cater to the business needs of the multi-vendor Marketplace operations. This undoubtedly is the best and the toughest part of the entire journey. However, one thing was noticeably clear and that was building an intuitive UI and UX to ensure seamless shopping experience. To further we ensure visually appealing and responsive design layouts that were prepared for desktop, mobile, and tablet versions of the web store.
Technology
Mobile First Design
Client Speaks
Bader Alqaseer
General ManagerKrish intuitively understood our digital business goals & was able to extrapolate these out in a shared vision of success. They have become an asset in guiding our technology roadmap by providing the best of breed marketplace solutions across the entire e-retail business. Their expertise lead us to make the shift to modern innovative solutions which lead us to become more responsive to our rapidly changing market needs.
Result
We felt as if the audience has been waiting for the launch of the store. What makes us believe is the extravagant numbers that followed soon after the launch. Soon after the launch online store started noticing a subsequent hike of 25% in revenue and a 21% rise in average orders per day.
Not just this, a significant rise of 22% was also noticed in the acquisition of new customers. While on one side this helped the store to grow, on the other side, it also ensured that the developed commerce is serving the audience seamlessly.
The multi-vendor Marketplace consisting of a robust admin and vendor panel, amazing storefront and marketing features, seamless order and payment management, and the plethora of enhancements helped them emerge as a successful multi-vendor marketplace in today’s cut-throat competition.
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