1.2X
10%
100K
4X
Summit Hut Unlocked the Secret to Positive CX by Digital Transformation
Started in a bedroom, Summit Hut set foot into the outdoor retail industry in 1967. Two fifteen-year-old friends, Jeff Conn and David Baker, Collaborated to offer Tucsonans backpacking and mountaineering equipment. Summit Hut strives to provide outstanding specialty outdoor products on top of superior value, service, and merit. While change is on the horizon for the outdoor industry, Krish empowers Summit Hut with exceptional eCommerce by providing an upgrade with Magento 2 and digital marketing services.
Wilderness is not a luxury but a necessity of the human spirit
Challenges
- Magento Migration from M1 Commerce to M2 Commerce.
- Integrating with a custom-built ERP solution
- Increase online sales through ROI driven digital marketing
- Complete data migration from Magento 1 as well as ERP
- Unmanaged attribute options that impacted the overall performance
Solution
Summit Hut grounds its identity by providing superior value. Poor website performance, substandard user experience, and slow page load speed were a hindrance. Summit Hut needed professional digital marketing experts to execute and manage result oriented paid campaigns to improve their conversion rate and revenue.
Krish worked on a personalized strategy that centered on the client’s challenges and helped improve their eCommerce sales & experience.
The Strategy
To help our client move the site to a newer, more robust platform version, we performed an M1 to M2 upgrade with all its advantages. We preserved all the integral business data including customers, products, and more. Moving forward, we created a new catalog and a customized MSI to empower their overall data integration.
The website search was enhanced to improve navigation. Krish worked on a unified omnichannel experience for Summit Hut - where gift cards can be purchased and redeemed physically from the store or virtually from the website. In addition to several integrations and other critical features to their back-end systems, the team ensured data was not lost during the process.
In order to achieve their digital marketing goals and achieve set KPIs, our Google PPC experts studied their business thoroughly by identifying the best-performing keywords, products, and categories. With the perfect bidding strategy in place, we kept tabs on high-performing products to further improve their impressions, clicks, and conversions.
Technology
Mobile First Design
Client Speaks
Jeremy Davis
President, Summit HutKrish did a great job in creating a better customer experience for our visitors. They indeed played it well and helped us upgrade to Magento 2 without any loss of data and commitments they made regarding time and expectations.
Result
The Magento 2 upgrade made the website stand out and helped the client provide superior quality, resulting in increased market share and customer satisfaction. With a responsive & user-friendly mobile-friendly interface and more accessible back-end, Krish created a unified commerce experience by enabling gift card redemption at both fronts - digital and physical.
The client noticed a boost in mobile traffic and a significant drop in abandoned carts due to an enhanced user experience. Moreover, the Digital Marketing strategy worked wonders for Summit Hut by increasing its online transaction resulting in $43.7K worth in orders.
The seamless migration and well-structured digital marketing strategy around paid campaigns helped the client fulfill their customer expectations as well as increase sales and revenue.
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