Krish Joins Hands with commercetools – Leading MACH-based eCommerce Platform

The only thing that is certain in this new decade is that the customers are changing habits at lightning speed, and businesses are realizing that digital proficiency and omnichannel tech stacks are the need of the hour. Old strategies and technologies are no longer viable, and companies need to evolve to keep up with customer expectations continuously.

As Gartner stated in 2021, the “anywhere operations model” has become essential for eCommerce businesses to mitigate the consequences of the pandemic. This translates into two new upcoming trends for the digital commerce landscape: adapting digital enhancements of physical stores and multiplying the efforts allocated to render a fully digital commerce experience.

Businesses have understood that enterprise software is no longer the safer choice to achieve this. This is the era of digital transformation moving towards an agile, nimble, future-proof, and customer-centric approach. Hence, businesses are now turning to MACH architecture. In 2021, 81% of IT decision-makers planned implementing the MACH architecture.

MACH architecture represents Microservices, API-first, Cloud-native, and a Headless model. The term MACH was first coined by commercetools, a startup that launched a serverless digital commerce platform that offered, distributed as a set of APIs.

• Microservices: These are independently developed, deployed, and managed pieces of business functionality that act as individual entities.
• API-first: Tying together two more applications and services and exposing all functionalities is possible by API calls.
• Cloud-native SaaS: The architecture is based on a software-as-a-service that leverages the cloud capabilities, including storage and hosting and elastic scaling of highly available resources.
• Headless: This is the face of future digital commerce. The frontend presentation layer is completely decoupled from the backend operational, logic, and database layer. This gives the developers freedom to design and personalize the UI/UX without digging into the deep end of the codes. Also, it provides the businesses flexibility to distribute content across various channels, including existing applications, PWAs, Social Media, IoT, Vending Machines, Wearables, AR/VR, sensors, and many more.

The MACH is not a novel idea per se. The serverless architecture was already an established technical framework to enable the modernization of legacy systems. The MACH movement gained further momentum when the idea started applying to the retail industry.

With digital commerce and omnichannel business models on the rise, various enterprises started to outgrow the traditional PaaS and SaaS models. Meanwhile, the cloud-native retail industry competition has increased manifold as the new tech stack gives the businesses an edge in product development speed, go-to-market time, superior CX, multi-channel sales capabilities, and more. On the same lines, MACH architecture is gaining popularity as an alternative to fully customer eCommerce builds.

MACH architecture supports a composable business model that amounts to every component and entity being pluggable, scalable, improvable, and replaceable. It gives the business owners the flexibility to choose from the best of the tools on the market to maintain an operational structure that makes it easy to add, remove or replace those tools in the future to suit the needs as the business scales.

Moving to MACH architecture from a monolithic technology will give the developers the freedom to break from the shackles of outdated legacy systems. Leverage the ability to innovate and evolve that a MACH architecture provides. The agile technology gives a dramatically faster route to MVP, a minimum viable product, increasing the speed. Businesses can leverage rapid prototyping for development teams to help prove concepts before investing in large-scale implementations.

The MACH architecture also allows the business owners to execute a best-of-the-breed strategy. Disruptive upgrades will no longer be a worry and not seem like re-platforming projects in themselves. MACH approach gives the developers a clear boundary between codes to facilitate inherent upgrades. It also lets the businesses adopt seamless customizations and innovations to suit the changing customers’ needs.

In this hyper-digitized era, prioritizing customers means prioritizing innovation. Businesses need to be agile and flexible enough to change and innovate to constantly stay ahead of the competition. This makes the MACH architecture a vital pillar of the current eCommerce landscape.

Krish has announced its partnership with commercetools, a German startup leading the MACH-based digital commerce industry to enable high-end performance leveraging MACH principles for its esteemed clients. Today’s digital economy is primarily experience-powered and consumer-driven.

Elated with this partnership, Akansha Batra, Business Development Manager, Krish, said, “Experience-driven commerce stands out for all customers. And we, at Krish, understand that for brands to differentiate themselves in the competition, personalized and consistent CX across all touchpoints is imperative. Hence, we are glad to have partnered with commercetools to give our clients a fair chance to leverage a combination of seasoned expertise of digital commerce experts and assertive functionalities of MACH principles.”

“We are excited to partner with Krish, who bring almost 20 years of ecommerce experience to the table. With commercetools’ technology and Krish’s expert services in development, consulting, and integration, we will mutually be able to deliver best in class customer experiences to clients in the Middle East,” added Dan Gershfield, Partner Manager Northern Europe and MEA, commercetools.

This partnership between Krish and commercetools aims to empower businesses to create one-of-a-kind, customer-centric experiences leveraging best-in-breed commerce technology. As commercetools’ partner, Krish plans to transform the digital commerce landscape with a path-breaking and experience-first approach that is tailor-made to suit personalized, scalable, and modern business needs.

About Krish

Krish is a leading global digital commerce enabler and has been helping brands to innovate, evolve, and thrive in their digital commerce for over two decades. It goes for a holistic eCommerce approach from strategic consulting to experience design, development & integrations to providing support to delivering digital growth for our clients. With footsteps in UAE, USA, UK, India & ANZ, it has delivered tailored commerce solutions to more than 3000+ B2B, B2C, D2C, and Marketplace brands & merchants. Krish is committed to providing sustainable solutions and helping clients achieve growth while creating value for their customers while bringing to the table an antidote to boring commerce.

About commercetools

commercetools is a leading global MACH-based digital commerce platform enabling next-generation B2C and B2B eCommerce businesses. commercetools allows brands to break free from the shackles of traditional monolithic architecture and create powerful, highly-customized digital commerce experiences, and build profitable and sustainable brands. Using modern, microservices-based, API-first, Cloud-native SaaS and headless driven building blocks provided by commercetools, brands can deliver the best shopping experiences across every touchpoint.