5 Benefits of Using Magento Commerce for Your Website

Powering over 315,000 sites across the globe, Magento has become the first choice for commerce merchants seeking to build a high-performing solution. That’s not all. Magento powers 70 of the top 500 B2C, and 40 of the top 300 B2B companies – from Internet Retailer’s list. (source – Magento)

The perfect blend of scalability and ease of use makes Magento the most preferred eCommerce platform in the digital stratosphere. If you’re planning your digital venture, here are a few benefits of using Magento as an eCommerce platform:

1. Deliver Highly Personalized Shopping Experience:

Go beyond ordinary commerce and deliver highly personalized shopping experiences with Magento. The platform allows you to display content, promotions and pricing to specific customers based on their location, gender, order history, lifetime purchase value, wish list items and more. You can also go a step further and target your unregistered site users based on the products they have viewed and their cart items.

2. Robust & Scalable Infrastructure:

A robust back-end architecture is an indispensable part of a high-performing store. A powerful back-end will ensure your store runs optimally round the clock – even during the busiest shopping days. Moreover, you need a platform which can be scaled easily as your business expands. With Magento, you get it all. The platform is reliable and gives you enough space to scale your infrastructure as your needs evolve.

3. Giant Magento Ecosystem:

Unlike other eCommerce platforms, Magento is backed-up by a giant ecosystem of themes, and extensions to help you create something that challenges the status quo. As of now, the official Magento marketplace has over 3,600 live extensions developed to resolve your most intricate business challenges. Whether you seek to enhance your online presence or elevate your customers’ journey – there’s an extension for your every need.

4. Get Help Whenever You Need it:

With a massive community of over 260,000 Magento developers across the globe, you cannot be left behind. Whether you are seeking to develop a custom-tailored solution or add a functionality to your existing infrastructure – the giant Magento community will make things easier for you. On the flip side, other platforms have relatively small pool of developers – resulting in high development cost and low availability of resources.

5. Get Peerless Speed & Performance:

Out of the box, Magento comes with Varnish page caching, multiple master databases, powerful admin panel and flexible deployment options to ensure you get unmatched speed and performance. This is not all. With Magento 2, you can easily customize the default behavior to match your business needs.

Final Words:

Choosing the right digital platform is crucial as it can radically transform the way you do business online. An immersive and engaging experience can turn your visitors into brand ambassadors. With over 1.92 billion online shoppers, eCommerce is at its peak. This number is estimated to grow steadily and hit 2.14 billion by 2021. That means, 27.8% of the total population would prefer to shop online in just about 2 years from today.

Let our years of experience help. Share with us your commerce vision – and we’ll turn it real!