From time to time Magento has proved its unmatched expertise in serving brands with digital commerce solutions to enhance their presence and expand their market. Recently we utilized the power of Magento to serve one of the MENA region’s leading apparel designer Femi9. Having stores across UAE, Bahrain, Egypt, and Syria, selling its wide collection of casual, occasional wear, formal and semi-formal clothing for women.
Despite having a tremendous presence through brick and mortar stores since 1999, the brand wanted to expand its business with an enhanced online presence.
Adopting Innovation to Boost User Experience
The brand did have an online presence with OpenCart. Having said this, they were acquainted about the wonders of using technology. However, the need had been to understand the right technology and implementing it in the right manner. They were seeking to have an unbiased digital presence and hence their quest landed at Magento 2 Enterprise Edition.
Adopting The Power of Magento 2 Commerce
Though there was an option to migrate but the decision makers at FAD International (Parent company) wanted to have a new start. Hence, the team decided to move ahead with key takeaways from the past.
The online store is designed and developed with Magento 2 Commerce ensuring a seamless experience for the visitors and ease in the buying process. Being into the apparel industry, the team had to design the interface in a way that the wide range of products can be placed flawlessly. Key integrations like mega menu implementation, elastic search, IP-based currency switching, product inventory, and price alerts, MailChimp, etc. added to the blend of ease in overall store experience.
While working on the client requirements, the team kept a close eye on the industry, target audience, geographical expectation, brand value, and prevailing competition. The entire modus operandi revolved around bridging the gap between their current platform and the future their business needed.
“Magento and Krish didn’t just help us boost our mobile traffic by taking it to whopping 94% of overall footfall, the average load time of our online store decreased by 200%, making it further responsive and friendly. It indeed worked wonders for us.” said one of the senior officials from the brand Femi9.
Before Signing Off
The online store for Femi9 is undoubtedly a result of research and analysis. It is an unmatched mixture of features that make a secure and intriguing online store to lure the target audience. If you are seeking to Expand or Create a digital identity for your fashion brand, Let our commerce experts help you with their industry expertise – Get in Touch.
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As Head - Digital Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.
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